MindMate — student-friendly app to build a strong and healthy mind

In today’s academic landscape, students face immense pressure, often leading to significant mental health issues. A recent American College Health Association survey highlights this crisis: 64% of students reported overwhelming anxiety, with 46% feeling hopeless (ACHA, 2022).

As a product designer and student myself (at the time project), this pressing issue inspired me to create MindMate, an app designed to support students’ daily mental health needs.

My Role (solo)

UX Research and UI/UX Design

Timeline

Nov 2022 — Mar 2023

The Problem Space

How might we help students build mental strength and healthy mental healthcare habits?

Stigma around accessing mental health support
Difficulty finding trustworthy and reliable information easily
The only solutions known are therapy and mediation
Students face several obstacles for mental healthcare including:
Background: Why this Problem?

The original problem space I started working on stemmed from my personal experience as an international student: the absence of a tailored roadmap or checklist to ease the transition from one’s home country to the USA. However, through research and brainstorming, I recognized that

The core issue behind students’ struggle is the lack of mental preparedness for life changes.

Thus, the idea of creating a platform to help students foster strong and healthy mindsets emerged, enabling them to navigate even the most challenging and uncertain situations successfully.

The solution overview and Business Opportunities

This platform can benefit educational institutions, healthcare providers, and mental health organizations, offering a value-added service that boosts their brand and attracts more students.

1. Personalization

Provides personalized mental health resources and support, tailored to the specific needs of individual students.
2. Evidence-based

Utilizes evidence-based information by mental health professionals, ensuring its credibility and effectiveness.
3. Community-driven

Gives a sense of community among students, providing peer support and a safe space for sharing experiences.
Understanding student users

I wanted to know first-hand from students about the mental challenges they faced during their academic life, if they worked on it and what approaches/ mental health practices they use in the short or long term. Hence, I surveyed to shortlist users further to take their interviews.

I surveyed 98 students who were working on their mental health — 78% mentioned they want to manage their mental health better than they were!

I interviewed 8 individuals between the ages of 18 – 45

  • who were either full-time or part-time students

  • who were struggling/had struggled to take care of their mental health

  • Who were facing mental health issues and/or working on mental well-being

“It took a panic attack for me to realize how stressed I was and how much my mental health was compromised”
“Getting adjusted in a new environment was very challenging for me.”
“Started doubting my own past decisions when stress increased a lot.”

Some of the quotes from user interviews I conducted

Discovery: Understanding competitors

To see the existing solutions related to mental health catered towards students, I performed a competitive analysis.

The two relevant competitors were:

Personalized experience was missing
Too many features distracted from the main focus
A simple cue of daily mood tracking greatly helped build habits easily

In all competitors:

To make sense of all the information collected through research and identify the main ideas coming through the information, I did affinity mapping of all the information collected.

This affinity mapping helped to form 4 key groups in which all information could be categorized:

1. Effects of poor mental health on students
2. Reasons for students’ mental health issues
3. Triggers that helped users identify extreme stress
4. Key approaches users found useful to deal with stressful situations
Analysis of Research

The analysis of research I did before this point helped me create a user persona that I could keep in mind while designing the rest of the product.

Designing Solutions

To ideate all possible solutions, I maintained the focus on key insights from my research, respective HMW and creating a simple, intuitive, and personalized app that would help students manage their mental health effectively.

Highlight
Key Insight 1: Late Attention to Mental Health

Students paid attention to their mental health only when the stress and anxiety started showing through physical signs like, panic attacks, shivering etc.

HMW help students pay attention to mental health in their everyday lives instead of waiting till issues get severe.
Solution: Having daily mental health exercises suggested based on their daily check-in inputs